ADELE Covers TIME Magazine.- Talks Motherhood, Record-Breaking Sales & Collabo With Beyonce
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Multiple Award-winning & Record breaking singer Adele is the cover star for the latest issue of TIME. Her latest single "HELLO" dropped with a bang that resonates globally in the world of music. What with massive record sales and many music artists doing Cover of her 'Hello'. Hers is a classic case of Success & Fame without Nudity or self aggrandizement on social media in the name of personal branding.(this is a story for another day & time). When her 3rd & new album "25"(in it 'Hello") was released on Nov. 18, Adele shattered countless sales records, most significantly, she notched the biggest first-week sales on record when she sold a jaw-dropping 3.38 million copies in the United States.
READ Excerpts from the interview below!
On motherhood…
Releasing the biggest album of the year comes along with a demanding promotional schedule, but Adele says having her son Angelo, 3, along for the ride actually helped. "The other day I was saying, ‘Oh God, I’m finding this really hard again with a kid,’” she says. “I have no time for myself because in between doing this, all my spare time is with him. But then I realized, he’s been keeping me totally cool and calm about the whole thing.
On cut ting out social media in order to write her album
Privacy is key to being able to write a real record, whether people like it or not,” she says. “My life has changed so much, but I’ve made the realest record I can make, and it’s the real part of me. How am I supposed to write a real record if I’m waiting for half a million likes on a f—ing photo? That ain’t real.
On the secret behind her record breaking sales record…
It’s a bit ridiculous,” she says, reclined on the floor of her New York City hotel room on a chilly winter day. “I’m not even from America.” She sets down her cup of tea, brightening. “Maybe they think I’m related to the Queen. Americans are obsessed with the royal family.
Why she’s so successful…
"The fact that I’m not shy or embarrassed to be falling apart,” she says when asked. “Everyone falls apart, I think. A lot of people try to be brave and not shed a tear. Sometimes when you know someone else feels as s— as you do, or approaches things in a certain way just like you do, it makes you feel better about yourself. Even though my music is melancholy, there’s also joy in that. I hope I do bring joy to people’s lives, and not just sadness, but I think there’s there’s a comfort in it. But I honestly don’t know. If I knew, I would bottle it, and sell it to everyone else.
On the supposed collaboration with Beyoncé she turned down….
Whoever started that rumour must have been having a laugh because anyone who knows me knows that my main priority in life outside of my child is Beyoncé,” she says. “I really wanted to do a duet on this album. I spoke to someone about it who I wanted to do it with, and we got on like a house on fire, and then we just couldn’t logistically really get it to work. I can’t say who it is because I want to do it in the future. That’s the only reason. It wasn’t Beyoncé!
She thinks artists should be a “package,” not a “brand.”
While personal branding has become an integral part of being a recording artist, Adele dislikes industry jargon. “I don’t like that word,” she says of “brand.” “It makes me sound like a fabric softener, or a packet of crisps. I’m not that. But there’s personality in an artist, and if you’re expecting people to let you in and give themselves to you, you have to be a whole package. I feel like some artists—and this isn’t shading any artist, just me trying to come up with my own explanation—the bigger they get, the more horrible they get, and the more unlikable. And I don’t care if you make an amazing album—if I don’t like you, I ain’t getting your record. I don’t want you being played in my house if I think you’re a bastard.”
