BALMAIN X H&M COLLECTION COMPLETELY SOLD OUT HOURS AFTER LAUNCH WHICH CAUSED CHAOS AROUND THE WORLD

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The Balmain x H&M collection is sold out only hours after hitting the shelves of H&M's retailers' across the world and being made available for purchase online. The collection by the luxury french house headed by Oliver Rousteing is gone, the entire men's and women's line.The stores are cleaned out.

photos of satisfied customers









Because of months of teasing and campaigns by the fashion house, fashion lovers and enthusiast waited in high anticipation for the released of the collection set for November 5, 2015. And it was complete chaos before and during the collection launch. Shoppers camped overnight and even for days at H&M locations and shops days before the released of the collection. unfortunately many of them were not lucky to grab any piece before the stores were emptied of the Balmain collection. shoppers were going out of their minds in the stores and over their laptops. there were struggles and stampede, literally at different stores where shoppers rushed to purchase items. 

shoppers camping and queuing outside H&M location

see people pushing their way through.


shoppers who did not wait in vain.


The H&M designer collaboration with Balmain started official campaigns months ago, and worked with models such as; Gigi Hadid, Kendall Jenner, Jourdan Dun, Hao Yun Xiang and Dudley O' Shaughnessy, to showcase pieces from the collection.
 the campaign was shot by renowned fashion photographer, Mario Sorrenti

 I particularly like the beaded and embroidered pieces. such beautiful details.



 a lucky shopper.

model in embroidered short dress



  so much fuse. don't you think? i hope it was worth the wait and stress for those who were lucky to purchase items. for those who were not so lucky, such is life. suck it up and go home or wait  a little more longer and replicas of the collection might be selling soon. and shoppers who bought during the launch might put their pieces up for sale online. No be small thing.

-xoxo
aitee


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